Max Design services


We bring you extensive experience in planning, designing and developing websites, offering a complete service from concept to completion.

Whether your site is large or small, our team of specialists will make sure it is structured the right way and has the right content to attract visitors and keep them reading.

Key services we provide include:

Strategic planning

Many of our clients come to us for a new website but with no idea where to start. With them, we begin with our strategic planning phase, either as a single workshop session or a series of discussions.

This helps ensure that realistic aims and objectives are defined to avoid issues and afterthoughts later on in the process. This minimises often costly alterations once a website has been, to all intents and purposes, completed.

During the strategic planning we help our clients to:

  • Establish and prioritise website aims (the ‘what’)
  • Be very clear about the intended audience
  • Define potential constraints (such as budgets, time, resources, etc)
  • Establish and prioritise strategies (the “how”)
  • Define an achievable project scope
  • Establish budgets and timelines
  • Define the content strategy
  • Define benchmarks for measuring success

The scoping document

A scope document defines the requirements for the project, its objectives and how they will be met. We work closely with clients to establish a clear scoping document covering:

  • Roles and responsibilities
  • Compliance
  • Non-compliance
  • Variations
  • Errors and issues
  • Liaison
  • Meetings
  • Project phases
  • Website requirements
  • CMS requirements

Card sorting

Card sorting determines the overall structure of the site and the labeling of site sections.

We help you prepare a list of typical site tasks or functions. Each is put onto a separate card.

A representative sample of site stakeholders and users is asked to sort the cards by categories or groups and suggest labels for them.

The information obtained is analysed and used to help develop the information architecture and navigation paths for the site.

Site architecture

Site architecture is the overall framework of the site – how everything fits together. This includes creation of sections, page placement and site functions as well as overall navigation systems.

We develop a comprehensive site architecture that focuses on your website’s aims and the information needs of your target audience.

Wireframes and prototypes

Website wireframes are schematic mockups used to visually define the website architecture, labeling and functionality. They do not convey design elements, eg, colors, graphics or fonts.

Prototypes are used for a similar purpose: a dummy site is built, enabling developers, clients and test users to move around the site in a similar way to the final site. As with wireframes, prototypes are not used to convey design elements.

Wireframes and prototypes can be used to:

  • Clearly define site functionality for clients and developers
  • Conduct task-based user testing

Depending on the complexity of your intended website, we can create detailed wireframes or a fully operational prototype.

Task-based user testing

This technique is used to evaluate your proposed website by testing it on users executing defined tasks. The aim is to establish how successfully these can be completed, helping determine how user-friendly the final site will be.

We will help you determine target audiences and a series of appropriate tasks, conducting user testing on groups of 10-20 target audience members. Findings are collated and summarised and used to validate assumptions and adjust aspects of the website as needed.

Design and content brief

A comprehensive written document that describes the desired outcomes for your website in terms of design and content.

This helps you clearly define the look and text requirements of your site and points the way to determining its structure, content and response mechanisms. If you require any assistance in putting this together, we will be more than happy to help.

Web design and writing

As soon as your brief is completed, we will produce a selection of design mockups for your approval, including proposed content (whether supplied by you or written by one of our specialist web copywriters).

We work closely with you – producing mockups in stages, taking in your feedback and securing your approval at each step.

This means your final design is something everyone has been involved in throughout the entire process, and there are no surprises!

Accessible XHTML/CSS templates

We provide high quality XHTML/CSS templates that are:

  • Valid HTML/XHTML as needed
  • Semantic markup
  • Accessible to WCAG1 or WCAG 2 as needed
  • SEO friendly
  • Optimised for speed

CMS and application development

You can choose from a wide range of content management systems including custom built, open source (WordPress, Drupal) and off-the-shelf products.

That said, we treat your project on a strictly individual basis, ensuring your specific needs are fully met in every area.

This enables us to provide the ideal CMS for your website, be it small, medium or large – as we are not tied to a specific product.

Acceptance testing

This involves running a suite of tests on the completed system to ensure it works as intended, meeting all objectives. Each individual test, known as a case, exercises a particular operating condition of the user environment or feature of the system and will provide a pass or fail outcome.

We work closely with you to work out the specific tests you need, ensuring all eventualities are fully considered.