The four phases of accessibility development

  1. Ignorance is bliss
    • "Do we really need to worry about such a small percentage of users?"
    • "Do blind people need to access the web anyway?"
  2. Cop-outs
    • "We have given them alt tags and a text-only version. What more do they want?"
  3. Learning to walk
    • "There is just so much to consider, where do I start"
  4. Part of the process
    • "I don't even think about it anymore, it is just part of my process"